Underscore the value of Your Communications Team

Whether you’re a skilled and seasoned communicator looking to build on the momentum you generated last year, or you’re new to marketing and communications management, continually evaluating and evolving your strategy is critical to your success. So is getting – and staying – aligned with your executive leadership team's vision and goals.


We’ve identified six must-have elements for your communications plan that promise to get (and keep) your boss' blessing:

  • Real-world roots
  • A well-defined audience
  • Stand-out positioning
  • Measurable goals
  • Resource-conscious budget
  • Built-in flexibility

Done right, your communications plan gives your team the focus, information and structure it needs to effectively position your brand and create content that will engage your audiences. Done well, it connects communications objectives to business goals – helping ensure continued growth and success.