IS YOUR ORGANIZATION POSITIONED to be a foremost authority? See how you score.
Is your organization an industry leader? Does it want to be known for its ideas and seen as the source for clarity and foresight in your industry? Thought leadership done right builds both reputation and business.
With more than 30 years of experience building and promoting some of the world’s leading brands, our strategists will assess your external presence and rank how well your organization is positioned for thought leadership success.
Our proprietary methodology provides an objective evaluation of four key criteria:
- Platforms/Positioning: We’ll examine your website, social media and overall messaging and positioning for structure, clarity, delivery and general effectiveness of how well your message reaches and resonates with key audiences.
- Affiliations: Scoring is based on our analysis of the organization's external associations.
- Assets/Content: A qualitative assessment is made of the assets developed by the organization, scored based on their utility and impact on the overall brand, including blog, newsletter, video, books, research, etc.
- Presence: We’ll review your media and conference presence, as well as assess clarity of your overall messaging. Type, quality and quantity of media coverage are included in the calculation.
Find out where your organization stands and learn more about how we can help build trust, fuel demand and shift perception among your target audience.